Vol 17, no 1, February 2011
Special Issue on Adaptations, Cross-Media Practices and Branded Entertainments
Guest editors: Simone Murray (Monash University, Australia) and Alexis Weedon (University of Bedfordshire, UK)
This special issue will examine the anatomy of cross-media storytelling and explore how book publishing and other media industries are changing in the wake of this accelerating process. Cross-media storytelling links content across media platforms and devices. Examples include adaptations, film and television ‘snack’ segments delivered to mobile/cell phones, computer games based on/adapted for other media, and TV shows offering expanded online content and multiple modes of viewer engagement.
To understand the cultural implications of storytelling across new media platforms, this special issue will ask: what are the audiences for cross-media products, who benefits financially from them, can they be considered a single, ur-text or many, to what extent can authors exert control over the marketing and merchandising of their work, and how do companies/authors market/syndicate their rights in book publication, film production, game manufacture, adaptation and merchandising?
Topics may include:
- models or theories of adaptation
- critical case-studies of cross-media storytelling
- proliferation of rights and/or rights management practices
- changes in publishing cultures
- cross-media entertainments on the internet and in new media
- adaptation for multiple media platforms
- ‘push’ strategies by studios and publishers to span media platforms
- financial incentives for content branding in new media forms
- sequences of production and publication
- logistical issues of co-ordination between industries
- cross-media audience consumption
- stardom and celebrity beyond the film industry
- the role of literary/screen agents and transnational agencies
- content recommendation and distribution using social media
We welcome expressions of interest for refereed articles of c.8000 words and debates pieces of up to 3000 words before the deadline.
Deadline for full and final submissions: 1st February 2010
Inquiries, expressions of interest, and submissions to: Convergence with 'Cross-media special issue' in the subject line